English
Search engine optimization (SEO) is an important factor for the success of a website. One of the most important measures for successful SEO is on-page analysis. In this article, we will cover the most important aspects of on-page analysis and show how it can be used effectively to improve the ranking position of a website.
What is on-page analysis?
On-page analysis refers to all optimizations that are carried out on the website itself in order to improve its ranking in search engines. The website is analyzed in terms of its structure, content and technical aspects in order to identify and eliminate weaknesses. The analysis should be carried out regularly to ensure that the website remains state-of-the-art and meets the current requirements of the search engines.
Step by step to a successful on-page analysis
1. keyword analysis
Before the actual analysis can begin, it is important to identify the relevant keywords for the website. A thorough keyword analysis is the basis for a successful SEO strategy. The relevant keywords for the company and its products or services should be identified. Both long-tail keywords and short-tail keywords should be considered.
2. content analysis
The content of the website is an important factor for the ranking in search engines.
